Tice Beverages 

 

Tice Beverages, based out of Pune, India, is more than just a brand of tea. Through their range of products, they aim to tell a story. From the matcha-covered fields of Japan to the misty tea gardens of India, they aim to take the consumer on a sensory journey, where every sip will transport them straight to the origin. 

 

The visual identity for Tice was created keeping in mind a very fresh, Gen-Z approach. Fun and playful elements like the monkey, among many other mascots, were hand-drawn to make the packaging stand out among the numerous tea brands available in stores. The use of vibrant and popping colours on a dark background will be sure to compel you to pick up a Tice for a sippity sip!