12 Inches Pizza

 

12 Inches is a pizzeria based out of Pune, India. The cheeky name is what catches the eye! 

 

To keep up with the fun in the name we created brand identity and packaging design that is cheeky, unforgettable, fun and truly out there! You’re gonna want to take a second look! 

 

Elements for the brand were designed drawing inspiration from grungy Brooklyn by-the-slice pizza shops to rustic trattorias in Italy, in a manner that has maximum recall value and compels the audience to share making everyone come back for more.